28 April 2008

Australian uses MySpace to target working holiday visa applicants

Australia is increasingly targeting social networking sites to gain applicants for the working holiday visa. Tourism Australia has recently announced it has signed a deal with MySpace, the largest of the websites, to attract a more youthful group of people to the country. The association says it hopes to increase both travel to the country and also Australian working holiday visa applications, by targeting the 18-30-year-old market.

Those wanting to apply for the visa can take the Australian working holiday visa online assessment, to check their suitability. Geoff Buckley, Tourism Australia's managing director, said to attract younger people the association must "talk to them in their own language, and through the media they prefer". Members of MySpace will be able to create an Australia section of their page and upload photos and comments from their travels down under. The Australian government has recently proposed changes to the age restrictions on the working holiday visa, to increase it to over 30-years-old.

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