18 November 2010

Plans announced to double spend for Australian tourism

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Tourism Australia has announced a new strategic approach aimed at doubling overnight expenditure for Australia’s tourism industry, from $70 billion to $140 billion by 2020.

Australian ETA Visa

Tourism Australia has announced its plan to increase tourism spending in Australia.

The Australian tourism plan was unveiled at the inaugural Australian Tourism Directions Conference in Canberra by Tourism Australia Managing Director, Andrew McEvoy.

McEvoy revealed the details of the 2020 Tourism Industry Potential report that will aim to improve the industry’s performance and competitiveness.
 
“Our focus will be to continue to build demand for Australia’s tourism experience by focussing on a global consumer who is predisposed to Australia and spends more, and also working with industry to ensure investment and quality in products and experiences to meet their needs,” Mr McEvoy said.

“It will also mean strengthening aviation partnerships and continuing with a global markets strategy which also recognises the growing importance of the China market.”

To visit Australia, all international tourists unless they have an Australian or New Zealand passport must obtain an Australian Travel Visa before they can board a plane.

The ETA visa is the most popular of these visas, as it can be easily applied for online and once approved is electronically attached to your passport – removing the need for any further paperwork or to send your passport away.

“Over the past decade global tourism has become much more competitive and this is affecting Australia’s share of the worldwide tourism market,” Mr McEvoy said.

“For Australian tourism to remain competitive we need to take a big picture approach that sees the industry focus on where it wants to be in the next decade.

Tourism Australia aims to grow overnight expenditure to as much as $140 billion by 2020, and with domestic day trips included to as much as $160 billion.


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