13 April 2010

Kimberly region to be a major Australian tourist destination

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The world-famous Kimberly region in Western Australia will be the state’s first region to be included in Tourism Australia’s national landscapes program.

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The Kimberly region in Western Australia will join Australia's Red Centre as a major Australian tourism destination.

The national landscapes program will promote the region, along with other Australian destinations, as part of an international Australian tourism marketing campaign.

Federal Tourism Minister Martin Ferguson and Minister for Environment Protection Peter Garrett today announced the Kimberley's inclusion in the program.

Nearly two thirds of international visitors identify an Australian nature experience as a highlight of their visit, and the National Landscapes Program aims to promote Australian landscapes which will be major destination for international visitors because of their natural and cultural values.
All visitors to Australia, unless they have an Australian or New Zealand passport must have an Australian Tourist Visa. The most popular visa for tourists to Australia is the Electronic Travel Authority, or ETA Visa. This visa allows entry into Australia for tourism purposes for up to three months and can be applied for online.

The Kimberley region has rich Indigenous history and culture, pearling and mining history, ancient gorges, spectacular waterfalls, rugged wilderness and remote beaches in a vast wilderness area more than twice the size of the state of Victoria.

The Kimberley region now joins destinations such as Australia's Red Centre, Kakadu and the Australian Alps as part of a program which sees tourism and conservation working in partnership to promote some of the extraordinary natural landscapes.


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