Australia is a very popular destination for Chinese travellers, a survey has found.
12 July 2010
Australian tourism number one for Chinese travellers
Australia is the number one destination that Chinese travellers intend to visit in the next few years, a new report has found.
The latest Visa PATA Travel Intention Survey found that more than half of the travellers surveyed from mainland China were intending to travel to Australia over the next two years.
Tourism Australia Managing Director, Andrew McEvoy said: “Australia has been at the forefront in destination marketing since becoming the first Western destination to receive approval to host group leisure travellers from China”.
Since Australia gained Approved Destination Status (ADS) in 1999 China has become one of the top five sources of international travellers for Australia.
“Over the coming year we are doubling our investment in the market and working closely with our airlines partners to ensure that we continue to grow the market further,” Mr McEvoy said.
Tourism Australia will launch their new There’s nothing like Australia campaign in China next month, and early testing of the campaign suggests that it is resonating strongly with Chinese travellers.
The top three attributes that Chinese travellers are looking for in destinations overseas are natural scenery, sunshine and beaches, and new places, the survey also revealed.
During the year end March 2010, Australia received 360,000 visitors from China, generating $2.3 billion in economic value.
All visitors to Australia, unless they have an Australian or New Zealand passport, must have an Australian Travel Visa. The most popular of these is the ETA Visa, as it can be easily applied for online.