10 November 2008
Australia voted favourite country to live in
In Futurebrand's Country Brand Index (CBI) 2008, Australia ranked number one in the world for the place people would most like to live in outside of their home country.
The CBI surveys 2700 international business and leisure travellers about 30 different categories, including standard of living, art and culture, food, value for money, accommodation, shopping, political freedom and activities.
The results of the poll show that besides their home country, most people would like to move to Australia than any other place in the world.
The author of the study, Rina Plapler, said of Australia, "Friendly people, nice weather, natural beauty, and a stable government make Australia the place where people most want to live."
Australia also won the coveted award for best-branded country in the world, and the country business travellers are most likely to extend their business trip for holidaying purposes than in any other country, followed by New Zealand. Participants also voted Australia the best country for outdoor activities and sports, also followed by New Zealand.
"Australia is a leading business destination that also offers a wide variety of great leisure attractions for professional business travellers… In Australia, you can climb the Harbour Bridge, explore the Australian wilderness, surf Bells Beach, ski Mount Kosciuszko, snorkel the Great Barrier Reef… and more."
Voters put Australia third in the world for the place they would most like to visit or revisit and fourth in the world for choices of resorts and lodgings.
The Australian Visa Bureau is an independent consulting company specialising in helping people with their Australian visa application.
Article by Jessica Bird, Australian Visa Bureau.