11 June 2013

Tourism New Zealand in $20 million deal

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Tourism New Zealand and Air New Zealand, the country's flag carrier, have signed a $20 million Memorandum of Understanding to promote the country as a worldwide tourism destination.

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Air New Zealand and Tourism New Zealand will promote the country together, including using the iconic silver fern on new aircraft.

The one year partnership will allow the two bodies to promote New Zealand to its key tourism markets - including the UK and Australia - together using shared marketing and trademarks.

A key feature of the new shared campaign will be Air NZ's unveiling of its new aircraft livery which incorporates the iconic New Zealand Fern Mark - a logo which has long been used by Tourism New Zealand.

The Memorandum of Understanding (MoU) stipulates that each signatory will invest NZ$10 million (£5 million) over the next 12 months in the key tourism markets.

Air New Zealand CEO Christopher Luxon welcomed the deepening relationship between the two bodies:

"Air New Zealand has a long-standing relationship with Tourism New Zealand, having worked closely with the organisation in all of our key markets to promote New Zealand for a number of years," he said.

"Today's MoU signals a significant step-change in the level of joint marketing activity we will undertake to promote destination New Zealand.

Mr Luxon's comments were echoed by Tourism NZ's chief executive, Kevin Bowler, who said such partnerships were the key to expanding the tourism industry.

"Tourism New Zealand welcomes Air New Zealand’s decision to also lift its co-investment in marketing New Zealand in parallel to the Government’s boosted commitment meaning we can do more together," said Mr Bowler.

"Working in partnerships is proven to extend the reach and effectiveness of our campaigns."

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