Chinese tourism expecting "healthy expansion"

- Posted in Worldwide by Visa Bureauon 04 August 2008

Starwood Hotels and Resorts, a global luxury hotelier chain, has targeted China as their primary location for opening new hotels in response to an increasing domestic demand for top-end tourism and hospitality.

In 1985, the first international hotel chain opened in China.  Since then, Starwood Hotels have opened 100 hotels country-wide, and continue to impart their expansionary technique throughout the country.  By 2001, the company is expecting to have over 200 hotels throughout China.

"With strong domestic demand, an increasing affinity for global brands and international inbound travel on the rise, our opportunity in China is perhaps unsurpassed anywhere in the world," said Simon Turner, President of the Global Development for Starwood Hotels & Resorts.  
Mr Turner also said by 2020 over 100 million outbound trips will leave China every year, meaning it will be one of the biggest contributors to the global tourism market in the world.  

New Zealand particularly is experiencing a rapid increase in the numbers of visitors from China to the country.  "More and more Chinese visitors make their travels to New Zealand these years. The number increases by approximately 14 percent year-on-year on average, " said Chief Executive Officer Rob Fyfe of Air New Zealand. 

Air New Zealand, New Zealand’s national airline, recently announced it is now carrying its first direct flight from Beijing to Auckland.  The company is also hoping to take advantage of the quickly growing tourism market in China.  "China's rapidly developing economy offers significant opportunities for both Air New Zealand and the broader New Zealand tourism industry," he added.

All visitors to China are required to gain a Chinese visa to gain entry.  The Chinese visa, or Ordinary Visa, is separated under three general categories, including tourist visa, business visa, and permanent visas.  There are eight sub-categories of visas within these three categories, which are distinguished by the letters L, G, F, X, Z, C, J, and D.

The Worldwide Visa Bureau is an independent consulting company specialising in Chinese visas and immigration services.

Article by Jessica Bird, Worldwide Visa Bureau.