08 August 2008

NZ tourism ditches Taiwan for China

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Over the next few months the New Zealand Tourism Board will be winding down operations in Taiwan and opening a new office in China, reports The China Post. According to the newspaper, the change in focus is a direct response to the current market trends for tourism in both countries.

The New Zealand Tourism Board opened an office in Taiwan 15 years ago in response to the quickly growing numbers of Taiwanese wishing to visit or move to New Zealand.  Since then, the growth rate of Taiwanese wanting to visit or immigrate to New Zealand increased by 20 to 30 per cent until 2005, when numbers started to decline.  At its peak, the numbers of Taiwanese reaching the shores of New Zealand hit 65,000 in 1996.  By 2007, the number had dropped to 25,000.

The tourism market in China is one of the fastest growing in the world.  The new office for New Zealand tourism will open in China’s largest commercial city, Shanghai.  New Zealand has concerted all its efforts to attract the tourism market in China, including operating new direct flights between Beijing and Auckland on New Zealand’s national carrier Air New Zealand.

"More and more Chinese visitors make their travels to New Zealand these years. The number increases by approximately 14 percent year-on-year on average, " said Chief Executive Officer Rob Fyfe of Air New Zealand. "China's rapidly developing economy offers significant opportunities for both Air New Zealand and the broader New Zealand tourism industry."

All visitors to China are required to gain a Chinese visa to gain entry.  The Chinese visa, or Ordinary Visa, is separated under three general categories, including tourist visas, business visas, and permanent visas.  There are eight sub-categories of visas within these three categories, which are distinguished by the letters L, G, F, X, Z, C, J, and D.


The Worldwide Visa Bureau is an independent consulting company specialising in Chinese visas and immigration services.

Article by Jessica Bird, Worldwide Visa Bureau.


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