07 August 2008
Vietnam using "on-the-spot export" in tourism campaign
Vietnam will be using a form of "on-the-spot export" to attract tourists to the country, reports VietNamNet Bridge. The marketing campaign will aim to showcase the country’s history, culture and landscape in an attempt to boost the economy and create more jobs.
Every year, the country has revelled in a 6.6 per cent increase of international tourists. In the first half of this year, 2.62 million tourists visited Vietnam on a Vietnam Visa. Over the same period, over 10,000 visitors to Vietnam came from one of 26 countries or territories, including Australia, China, and the US.
The total export earnings over this period from international tourists amounted to $1.95 billion, accounting for over 50 per cent of all exports, the news provider reports. It is estimated that this year will see 4.5 million international visitors arrive in the country who will contribute $4 billion.
The Government has been warned to keep up with the increasing flood of visitors to the country so it can maximise from an on-the-spot export economy, by improving training for local guides, developing the hotel industry and creating sustainable approaches to tourism.
The Worldwide Visa Bureau is an independent consulting company specialising in Vietnam visas and immigration services.
Article by Jessica Bird, Worldwide Visa Bureau.