31 December 2008

Tourists enjoy weak pound in Britain

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The weakening pound has proven to be a favourable situation for tourists looking to holiday in the UK.

Tourism Alliance has predicted that visitors to the UK would benefit from the weakening pound against the euro and the dollar, as it reaches a new low against both currencies, and has called for the government to take advantage of it to boost revenue from the dwindling tourism industry. 

Chairperson of Tourism Alliance, Bob Cotton, said the UK has now become the travel destination for those looking to holiday during the global recession.

"The fall in the value of the pound represents a 21% saving for people travelling to the UK from the Eurozone and 27% for those from the USA. 

"This makes the UK the value destination for overseas visitors undertaking holidays during 2009 and means that a holiday at home is now the best option for British residents," he said in a statement.

VisitBritain and Visit England will be maximising their revenue capacity from tourism by securing extra funding from the government to fund a marketing campaign. 

Fortunately for Americans and nationals from the European Union, a UK visa is not needed to holiday in Britain.

The UK Visa Bureau is an independent consulting company specialising in UK visas and immigration services.

Article by Jessica Bird, UK Visa Bureau.

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