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Marketing and Commmunications

Search Engine (SEO) Specialist

Visa Bureau requires an SEO expert to work on several key projects in our marketing department. We are looking to recruit an individual with previous experience of working for an Internet company with a strong web marketing department or from a web marketing agency.

Job Specifications

Salary: Negotiable depending on experience

Location: London

Position: Full time

Main Duties

• Increase traffic to the online marketing pages via paid search, affiliate marketing, SEO and online partnerships.
• Work closely with developers and communication team to help build and evolve tailored search engine strategies that achieve the company's marketing and growth objectives.
• Carry out extensive site-wide analysis to identify and resolve technical and usability issues.
• Conduct thorough competitor analysis to expand and evolve content.
• Increase website prominence within topical web communities.
• Promote site through strategic online link-building, PR and advertising.
• Analyse campaign performance and devise appropriate actions for maintaining and increasing visibility.

Core Skills Required

The ideal candidate will have previous experience in online marketing (preferably SEO and PPC) and will:

• Have at least 2 years commercial experience, proven track record in SEO and link-building - must be able to demonstrate with reference to at least 5 successful SEO and link-building campaigns.
• Be highly knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, tracking pixels, etc.).
• Be able to analyse changes in the Google algorithm and understand how to re-engineer website content and structure to stay up to date. You should be current with the changes and ongoing developments affecting the major search engines, specifically Google, and understand how to re-engineer website content and structure to benefit accordingly.
• Have experience of how to structure 3 way link-building campaigns and have used various SEO specific tools including web positioning software, keyword analysis and Arelis.
• Have knowledge of how to use PR, blogging, social book marking, affiliate campaigns, and other current legitimate SEO techniques.
• Be fully aware of all SEO (Search Engine Optimisation) techniques, the latest technologies and methods.
• Be highly analytical and have a good working understanding of either Web Trends or Omniture.
• Be a problem solver - able to spot aberrations in trends.
• Make solid recommendations on SEO strategy and traffic growth.
• Have strong technical skills and be conceptually strong with commercial experience and a sound understanding of the search engine landscape.
• Demonstrate a high Google page ranking of between 1-5 with page views of 50,000 per month or more.

Software / Application Knowledge

Before applying, we would also request that you have:

• Experience with various marketing tools like Wordtracker, Keyword Discovery, Web Position Gold, NetTracker, and of third-party bid management software would be an advantage (BidBuddy, Atlas Search, DC Storm etc.).
• Good knowledge of HTML/DHTML, CSS, JavaScript, RSS, XML and understanding of Relational Database Systems. ASP / PHP, .NET. Server technology knowledge would be advantageous.

Contact:

If you feel your skills, experiences and personality suit what we are looking for, please send us your CV