19 November 2008

NZ to use tourism to keep economy buoyant

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The new Minister for Tourism John Key will meet with the tourism industry to discuss how they can maximise potential from tourism in New Zealand and soften the effects of the global economic crisis, the Tourism Industry Association (TIA) said in a press release.

TIA chief executive Tim Cossar said the PM John Key and Associate Tourism Minister Dr Jonathan Coleman would form a strong partnership with New Zealand's tourism industry.

"Mr Key’s decision to take the tourism portfolio is recognition that tourism is a bedrock of New Zealand’s economy and is of major importance in overcoming our current economic challenges," Mr Cossar said.

TIA has revelled in the fact that the incumbent New Zealand Government has made the tourism industry its top priority, which is cemented by the fact that the PM has chosen tourism to be his portfolio.

"In the current economic climate, we believe there is a real need for increased government investment to market New Zealand internationally in a much more aggressive manner.  This is crucial to ensure travellers are aware of New Zealand and what we have to offer, in traditional markets like Australia, the UK and USA, as well as in newer markets like China, India and the Middle East," he added.

Tourism contributes $50 million every day to the New Zealand economy, and all efforts to retain the current flow of tourists visiting New Zealand would play a major role in buffering the global crisis.

The New Zealand Visa Bureau is an independent consulting company specialising in helping people with their New Zealand visa application.

Article by Jessica Bird, New Zealand Visa Bureau.

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