16 April 2009
Campaign targeting New Zealand working holiday makers judged top ten in world
A campaign targeting New Zealand working holiday makers has been dubbed one of the most ingenious marketing ploys in the world and the creators hope it would work to encourage more people to take up a New Zealand working holiday.
New Zealand working holiday makers travelling the country have been given the opportunity to make their own videoed person diary of their experiences in New Zealand by Tourism New Zealand. Mobile recording studio has travelled from the top of the North Island to the bottom of the South Island, stopping at various tourist hot spots to allow travellers to make their own "diaries" to post on YouTube.
The coveted position of making the British Sunday Times' top ten "most ingenious travel offers" has been backed up by figures showing its global popularity; over 100,000 views of the videos has been tallied on YouTube and the National Business Review says that some videos have been watched more than 1000 times.
"Social media is used by people from all walks of life to connect with people back home while they are travelling," said Tourism New Zealand chief executive George Hickton.
"Add to this that word-of-mouth is one of the most effective marketing tools to promote a destination, and the 100,000 views milestone shows means that the Collection Point has really proven its worth."
Yet while Stuff.co.nz reports that tourism operators are expecting a quiet winter in terms of long-haul markets, the New Zealand Visa Bureau has seen the number of New Zealand working holiday visa grants more than double in the first quarter of this year when compared with the same period in 2007.
"Young people in the UK are recognising that this is a better time than ever to escape the British job market for a year and explore New Zealand – and by travelling on a New Zealand working holiday visa they can have greater flexibility in the employment choices they make," Amanda Gripske from the New Zealand Visa Bureau said.
"Being an uncapped visa programme for the UK and Ireland, the New Zealand working holiday is an easy pathway to experience all the adventures and culture New Zealand has to offer."
Holders of the New Zealand working holiday visa can work in New Zealand for up to 12 months and have their visa easily extended if they work in the viticulture or horticulture industries for three months or more. Further, all UK citizens travelling on a New Zealand working holiday visa can apply for an 11-month extension to their visa, so that they can continue working and travelling the country.
The New Zealand Visa Bureau is an independent consulting company specialising in helping people with their New Zealand working holiday visa application.