13 November 2008
NZ wins 'world's greenest destination' award
At this week's World Travel Market in London, Virgin Holidays Responsible Tourism awards named New Zealand the overall winner this year, reports Travelmole, as well as the best destination award for its national, strategic approach to responsible tourism.
The panel of judges declared New Zealand the overall winner for "proving that it is possible to develop a national strategy which uses tourism to help make better places to live and to visit", reports the Telegraph.
The judges commended New Zealand for being world leaders in the plight for sustainable tourism, and hailed the country for demonstrating to national governments tourism can make a positive contribution to people and the environment.
"New Zealand has implemented many of the principles of the Cape Town Declaration on responsible tourism in destinations and demonstrated what national government can achieve – working with the private sector, local communities and local government – by harnessing tourism to benefit their people and their environment. If more national governments followed their example, tourism would make a much more positive contribution around the world," the judges said.
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Article by Jessica Bird, New Zealand Visa Bureau.