11 November 2008

Tourism NZ giving ordinary Brits another chance to star in ad campaign

In September this year, Tourism NZ released a television campaign that used video recordings of the personal experiences of Brits travelling the country to encourage more of New Zealand's second largest tourist market to enjoy the sights themselves.

According to Brand Republic, Tourism NZ found the "What do you say UK?" campaign so successful that they are offering a second opportunity for travelling Brits to become stars.  The mobile film studio will give young New Zealand working holiday makers and other holidaying Brits to create a visual postcard to send home to the UK.

The "Have your say" portable studio will give UK travellers the chance to share their experiences in New Zealand, which will be edited into a personal scrapbook-style for the tourism board's website, YouTube, and email that will be sent to family and friends.  Some lucky participants will star in the television campaign to be released in the UK in February next year.

Gregg Anderson, Tourism New Zealand's regional manager for the UK and Europe, said "Our research found that word-of-mouth is a more powerful influencer for New Zealand than for other destinations, and this exciting new development embraces this strategy, a well as encourages immediacy to travel."

The mobile film studio's itinerary can be found on the tourism board's website.

The New Zealand Visa Bureau is an independent consulting company specialising in helping people with their New Zealand visa application.

Article by Jessica Bird, New Zealand Visa Bureau.

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