11 June 2009
Aussie holiday in New Zealand keeping tourism afloat
According to Tourism New Zealand, encouraging Aussies to holiday in New Zealand has turned out far more beneficial than securing its traditionally lucrative long-haul market during the recession.
George Hickton, chief executive of Tourism New Zealand, said that marketing a holiday in New Zealand to Australians made sense during the recession because long-haul travel was taking a back-seat to holidays closer to home.
For Aussies, a holiday in New Zealand is an easy one; while discussions are still underway to make flights between the two countries like domestic flights in terms of passing through customs, Australians do not require a New Zealand visa to enter the country for tourism. Further, flight prices are the lowest they have ever been, the exchange rate favours Australians on holiday in New Zealand, and flights only take around 3 hours from the popular east coast of Australia to any major New Zealand city.
Tour operators are also releasing great deals to holiday in New Zealand during the winter season, including Christchurch and Canterbury Tourism's $1 deal, whereby tourists can stay for a night's accommodation for $1 and have easy access to the ski fields, thermal pools and other attractions. The deal will be available for one night only, 20 June 2009.
As Travelmole.com reported Hickton as saying, "The snow is falling and it’s raining dollars."
"When we looked at the global economic slowdown our forecast for arrivals this year was that they would be down between five and 10 percent," he added.
"This persuaded us to focus on certain regions, and Australia in particular The result is that visitor arrivals from Australia in May were up 22 percent, and now account for 40 percent of the total inbound market. "
The New Zealand Visa Bureau is an independent consulting company specialising in helping people with their holiday in New Zealand.