10 November 2008

New Zealand top country for natural beauty and authenticity

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In Futurebrand's Country Brand Index (CBI) 2008, New Zealand topped the charts in several key categories, including natural beauty and authenticity.

In Futurebrand's Country Brand Index (CBI) 2008, New Zealand topped the charts in several key categories, including natural beauty, authenticity, and friendly locals categories.

The CBI surveys 2700 international business and leisure travellers about 30 different categories, including standard of living, art and culture, food, value for money, accommodation, shopping, political freedom and activities. 


The survey this year put New Zealand at the top of the natural beauty, authenticity, desire to visit/visit again and friendly locals categories.  Rina Plapler, the author of the survey results, said, "New Zealand appears dedicated to maintaining its true and unique essence – highlighting nature, culture and its people…  High mountain country, remote beaches, endless green bushlands, lakes of rare beauty and sparkling clear rivers – New Zealand's scenery is diverse and breathtaking."


"Its multitude of outdoor activities, warm and hospitable people, and captivating natural beauty make New Zealand the country most would like to visit or revisit."


An award also went to New Zealand for being the second country in the world people would most like to live in.  The survey showed that preference for New Zealand immigration was second only to Australia.

New Zealand also came in second place for the country visitors are most likely to extend a business trip for holiday purposes (after Australia), second best country to visit in terms of political freedom (after the Netherlands) and the third top country for rest and relaxation (after the Maldives and Tahiti) and safety (after Norway and Switzerland).

The New Zealand Visa Bureau is an independent consulting company specialising in helping people with their New Zealand visa application.

Article by Jessica Bird, New Zealand Visa Bureau.

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