05 August 2008
Sustainable tourism a top priority for the NZ government
In a press release yesterday, the New Zealand government committed to investing an extra $2.83 million over the next year to develop sustainable tourism in the country.
Tourism Minister Damien O’Connor said the extra funds are to go directly to the New Zealand Tourism Strategy 2015, which will be targeting the environment, offshore marketing, tourism research, and workforce issues. The money provided for the Strategy will also aim to specifically develop Maori tourism and environmental initiatives around the country.
Mr O’Connor said tourism operators and the government have an obligation to deliver a consistently high value of tourism to those who visit New Zealand, and the public and private sectors must work together to ensure sustainable approaches to tourism are the number one priority.
"The [tourism] industry is one of the most significant contributors to the New Zealand economy. Its sheer size and its potential to help transform our economy into one which is more sustainable and of higher value means it is a priority sector for government attention," the Minister said.
"This new plan gives direction for the public and private sector in implementing the goals of the New Zealand Tourism Strategy and it highlights the government’s commitment to our vital tourism industry," he added.
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Article by Jessica Bird, New Zealand Visa Bureau.