Australians are being asked to share their favourite holiday destinations as part of an Australian tourism campaign.
31 March 2010
New Australian tourism campaign to prove there’s nothing like Australia
Everyday Australians are being invited to be part of Australia’s next international tourism campaign and share their favourite Australian holiday stories with the world.
The new campaign, with the slogan There’s nothing like Australia, aims to encourage word of mouth recommendations and create more discussion about Australia.
Already, famous Australians have given their tips and favourite holiday destinations, and now everyday Australians are invited to share their personal stories of where they live and holiday in Australia to show the world why they should visit.
From 15 April to 12 May 2010 Australians will have the chance to upload why they think There’s Nothing Like Australia with a photo onto www.nothinglikeaustralia.com with entries being used to create a new interactive map of Australia.
“For years Australians have seen and heard about Australia’s tourism marketing and have been very passionate about how our country is promoted overseas,” Tourism Australia’s Managing Director Andrew McEvoy said.
“In fact our research shows that 81 per cent of Australians agree that every Australian can help promote our tourism industry. Now is their chance to get involved.
“Australians are the experts on what is unique and special about their country and we want to share this with potential travellers in a way that will make them want to come and visit our country,” Mr McEvoy said.
Tourism Australia will use all the entries to create a new interactive map of Australia, searchable by experience type, location, and by 1,000 keywords. That map will be housed on www.australia.com, which attracts more than a million unique visitors each month, and also at www.nothinglikeaustralia.com.
Tourism Australia will then choose a number of the best entries from Australians to be used in online and print advertising globally.
All international visitors to Australia, unless they have an Australian or New Zealand passport, must have an Australian Travel Visa. The most common travel visa is the ETA Visa, which can be applied for online.