29 October 2008

QLD tourism remains strong despite global credit crunch

The tourism industry in Queensland has remained its strong growth despite the financial crisis, reports ABC News. A recent survey has also shown the Sunshine State remains the top provider of tourism accommodation in Australia.

Tourism Queensland congratulated the state's operators this week for proving the industry's steadfast growth amid the financial crisis.  Recent figures showed the total number of room nights available in Queensland grew by 3.4 per cent over the past year, which was the highest growth rate in the country.

Anthony Hayes, chief executive of Tourism Queensland, said the future for Queensland's tourism industry looks promising.

"We're doing it pretty tough at the moment as a result of the economic downturn," he said.

"But I would hope what we will see over the next 12 months is a swing back from Australians going overseas, a swing back towards Queensland and as a result this room stock should come in very handy."

In related news, Tourism Australia recently released a $40 million campaign to ride on the back of Baz Luhrmann's new film Australia, which invites urbanites to "go walkabout" in Australia and rediscover their sense of adventure, romance and themselves.  The campaign is an attempt to lure more Australian holiday visa holders to holiday in Australia in response to recent drops in Australian tourism.

The Australian Visa Bureau is an independent consulting company specialising in helping people with their Australian visa application.

Article by Jessica Bird, Australian Visa Bureau.

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