29 August 2008

Massive funding to secure Chinese tourism market

The Australian Government has announced it will invest $5.7 million into securing the Chinese tourism market during 2008-09.

In a press release last week, Minister for Tourism Martin Ferguson outlined how Tourism Australia will be using the millions of dollars over the next few years to maximise the potential of the Chinese tourism market. 

He said at a tourism function in Beijing that the number of Chinese arrivals in Australia makes them the fifth largest group of all international visitors to the country, but their spending makes them the fourth largest group.

The Minister also said the number of Chinese visitors to Australia will increase by 12 per cent annually for the next ten years, and by 2017 Australia should expect to see 1.1million Chinese people arriving annually on Australian tourist visas, who will also inject more than $6 billion into the economy.

Last year, the number of Chinese arrivals rose by 16 per cent on the previous year, while the Chinese tourism spending also rose by 16 per cent over the same period to $2 billion.

Tourism Australia’s campaign will use television, outdoor, print and online advertising and public relations techniques through a journalist program to promote Australian nature and experiences to China.

Tourism Australia has also been running a successful Aussie Specialist Program for travel agents in China that provides workshops, seminars and forums on Australia as a tourist destination.  Over three thousand agents in China participating in the program, and over a third of these are fully accredited Aussie Specialist Program agents.

The Australian Visa Bureau is an independent consulting company specialising in helping people apply for an Australia visa.

Article by Jessica Bird, Australian Visa Bureau.

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