27 March 2009
Australia working holiday visa holders to be targeted by gapyear.com and the Northern Territory
Australia working holiday visa holders are to be targeted in a campaign by Tourism Northern Territory (NT) and gapyear.com. According to them, Australia working holiday visa holders are a steadfast travel market that continues to show a strong performance, and NT operators are looking to lure it to the "Top End", while the Australian Visa Bureau has also noticed a significant increase in the sales for Australian working holiday visas in 2009.
The Australia working holiday visa program allows young travellers aged 18 to 30 years from participating countries to travel and work in Australia for up to 12 months, provided they pass character and health checks. While a person can only hold one Australian working holiday visa program in their lifetime, the Australian government allows a second working holiday visa to be granted if that person works in a specified region of rural Australia in construction or horticultural occupations.
According to Tourism NT, gapyear.com users rate Australia as the number one destination for travellers, while a Lonely Planet survey says Australia is the number one choice of destination for independent travellers.
Tourism NT and gapyear.com will be targeting 16-35 year old backpackers primarily from the UK (71 per cent UK audience), and will provide two travel guides to help Australian working holiday makers plan their Australian trip so that it includes Kakadu and the NT.
It is understandable that Tourism NT and gapyear.com targets the backpacker market. It has been reported by the Department of Immigration and Citizenship (DIAC) that 20 per cent more Australian working holiday visas had been sold in the first quarter of 2009, and Amanda Gripske from the Australian Visa Bureau department said this is a sign of things to come this year.
"Tourism NT and gapyear.com are making the right choice to focus on the British backpacker market; this year the Australian Visa Bureau has helped a phenomenal number of young British backpackers secure an Australian working holiday visa and 2009 will no doubt continue to break records," Ms Gripske said.
The Australian Visa Bureau is an independent consulting company specialising in helping people with emigrating to Australia.