27 July 2010

Tourism Australia launches Ashes app to help international tourists

International cricket fans planning a trip to Australia for the Ashes series in November will be able to make use of a new iPhone app designed to make travel easier.

ETA Visa

A new iPhone app will help international tourists who are visiting Australia to watch the Ashes.

Tourism Australia has released the Go Ashes app that provides a range of tourism information including details on the five host cities - Brisbane, Adelaide, Perth, Melbourne and Sydney – as well as the ability for users to check team news, receive live updates and see bespoke videos featuring Aussie cricketing legends.

Answer a series of questions on cricket and Australia in general and users will be in with a chance of winning a holiday to see the first Test in Brisbane.

Rodney Harrex, general manager of Tourism Australia in the UK and Europe, said: “Our new app is a must-download for anyone travelling to the country - both for the cricket and for those who want an insider guide to Australia.”

“We would encourage the travelling fans to have a go at some iconic Aussie experiences while they're down there, such as learning to surf, wine tasting and beach cricket. Getting to the outback is a must-do too.”

All international visitors to Australia, unless they have an Australian or New Zealand passport, must have an Australian Tourist Visa.

The ETA Visa, or Electronic Travel Authority, is the most popular of these visas and can be quickly applied for online. Once approved it allows the holder to enter Australia for up to three months for tourism purposes.

The 2010-11 Ashes series will get underway on 25 November, with the last test in Sydney starting 3 January 2011.

The Australian Visa Bureau is an independent consulting company specialising in helping people lodge their Australian Visa applications at Australian Embassy.   

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