A new Australian tourism campaign will lure Americans to holiday in the Whitsunday islands.
24 May 2010
Australian tourism to entice US tourists to the Whitsundays
An aggressive new tourism campaign will lure American tourists to the Whitsunday islands on Australia’s Great Barrier Reef for their annual holidays.
The two-part Tourism Australia campaign aims to steer big-spending US tourists away from traditional holiday spots such as the Caribbean, Tahiti, Fiji and Mexico, and to the islands along Queensland’s tropical north coast.
Queensland Premier Anna Bligh yesterday said two separate campaigns would blanket online and travel agent booking channels with offers for travellers to stay for five nights, but pay for four, at a range of Great Barrier Reef islands, including Hamilton, Hayman and Daydream islands.
“For the first time the islands of the Great Barrier Reef are becoming recognised as a destination in its own right,” Ms Bligh said.
“Over the coming months we will be blitzing American travellers looking for their next island getaway with images of the Islands of the Great Barrier Reef through print, online and retail travel agent channels,” she said.
Last year, US tourist numbers were up by about 20 per cent in the Whitsunday region.
All tourists to Australia, unless they have an Australian or New Zealand passport, must have an ETA Visa, or Electronic Travel Authority. However, the ETA Visa is easy to apply for online and once approved it is electronically attached to your passport, removing the need for any further paperwork.