Several British radio stations have special Australian holiday giveaways, including to Melbourne, in the lead up to Australia Day next week.
21 January 2010
British radio stations to give away Australian tourism holidays next week
Several British radio stations have signed partnerships with Australian tourism bodies to promote tourism to Australia ahead of the national day next week.
In the build up to Australia Day, celebrated on 26 January, Global Radio’s Heart and XFM London radio brands will promote travel to Australia for British holidaymakers in a deal made with Tourism Australia.
British listeners to Heart can win one of three bespoke 10-day holidays to Australia, while the XFM London promotion on Australia Day includes a musical giveaway including flights and tickets to the famous Splendour in the Grass music festival.
Some 2.2 million listeners are expected to listen to the Toby Anstis’ Heart show, which will be co-hosted by Australian actor and Heart presenter Jason Donovan.
The Australia Day promotion for XFM will include live crosses to the Australia Day celebrations at the Sydney station Triple M, as well as celebration packs for London commuters at Waterloo and Liverpool Street stations with special packets of Tim Tams.
Absolute has also signed a deal with the tourism body for the state of Victoria, and will launch a week-long promotion.
Absolute will broadcast live from Melbourne, in Victoria, and give away a holiday to the city every day on the Christian O’Connell Breakfast Show.
DJ Ben Jones will also present his Night Live show from Melbourne.
All British visitors to Australia for tourism purposes must have an Australian visa.
The most popular visa for tourists is the ETA Visa, due to its ease of application and flexibility.
The ETA Visa can be applied for online, is almost instantly approved and as it is electronically attached to your passport it requires no further paperwork.