19 August 2008

Grand opening of the Grand Pacific Drive

The Australian Federal Tourism Minister Martin Ferguson announced today the Grand Pacific Drive, which runs from Sydney’s south and stretches through to the southern coastlines and beyond Canberra, has officially been opened, reports the Illawarra Mercury.

The Grand Pacific Drive starts one hour south of Sydney at the world’s second oldest national park, and winds through New South Wales’ most spectacular scenery and coastline, including the 665 metre Sea Cliff Bridge. 

Mr Ferguson unveiled today one of the 170 new directional signs and 12 interpretative signs which have been installed to direct tourists to attractions, activities, and links to coastal and regional towns.

Tourism Wollongong has been praised for the success of its marketing campaign to promote the Drive to international visitors.  Already the city has seen a 20 per cent increase in accommodation revenue since last year, a 31.6 increase in people on an Australian tourist visa, a 4 per cent rise in overnight stays, and a 4.3 per cent rise in day visits.  According to the news provider, this contributed to $410 million being injected into Wollongong’s economy last year.

Mr Ferguson has indicated he will be using the tourism marketing campaign used for the Grand Pacific Drive as a blueprint for Australian tourism because of its success. 

The Australian Visa Bureau is an independent consulting company specialising in helping people apply for an Australia visa.

Article by Jessica Bird, Australian Visa Bureau.

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