An Australian tourism delegation hopes to attract more American visitors to far north Queensland.
17 February 2010
Australian tourism delegation to lure more American visitors
A delegation of Australian tourism leaders from far north Queensland will travel to Americ this weekend as part of an effort to lure more American visitors to the region.
The large delegation includes of Tourism Tropical North Queensland representatives, Australian tourism marketing companies and accommodation providers, who will spend two weeks in America and Canada.
Tropical North Queensland chief executive officer Rob Giason told ABC news, the American tourism market has been suffering but there are signs it is starting to recover.
"There are some positive signs, the Australian forecasting council have indicated that over the next couple of years we can anticipate around 4.6 per cent growth in the US market," Mr Giason said.
The American tourism market is important for the far north Queensland economy, and the delegation hopes to capitalise on the affordable flights between Los Angeles and Cairns.
"They have been very, very successful in creating that awareness and of course bookings have flowed. It's really time for us to get out there and sell the message, beat the drums," he said.
All American visitors to Australia, unless they have an Australian or New Zealand passport, must have an Australian Travel Visa.
The most popular of these Australian visas is the ETA Visa, as it can be applied for online and is almost instantly granted.