16 July 2008
Travellers to Australia using Facebook as a guide
Tourism Australia has delved into a new marketing enterprise by using social networking sites on the internet to reach hundreds of thousands of young travellers to Australia during World Youth Day.
The tourism board has developed an Australian fan-page on Facebook in time for the mass pilgrimage to Sydney this week, and already has over ten thousand travellers signed up as a “friend” of Australia. Over 70,000 international Christians on an Australia visa arrived in Sydney this week, with tens of thousands more expected to turn up to the event.
The website contains event listings, information on working in Australia, enticing travel photographs, links to travel websites, and travel hints and tips. “The Wall” also facilitates chat between international visitors to Australia so they can share travel tips, stories, videos, or any basic comments.
Tourism Australia is also utilising MySpace to promote the Australia working holiday visa program to international visitors. The board is trying to attract travellers aged 18 – 30 years to work in regional Australia so that skills shortages can be met and young overseas visitors can benefit from becoming part of an Australian community.
The Government recently changed the working holiday visa conditions, so that any person on a working holiday visa who worked in regional Australia in the construction or horticultural industry for three months or more can apply for a visa extension.
Article by Jessica Bird, Australian Visa Bureau.
Tourists to Australia can apply online for an Australian tourist visa.