A new Australian tourism campaign hopes to attract British tourists.
11 February 2011
Australian Tourism blitz to invite Brits Down Under
Tourism Australia and Singapore Airlines have partnered on a national advertising campaign inviting British holidaymakers to experience Australia for their next overseas trip.
The partnership is part of a £800,000 campaign running from 7 February to 6 March 2011, with TV and online advertising to highlight why there is nothing like an Australian holiday and showcases the unique experience of flying in the highest quality comfort and style with award-winning carrier Singapore Airlines.
The TV advertisement is a 40 second spot that will reach 21 million of the target audience, which will be supported by online spots on travel portals and social media channels.
Rodney Harrex, Tourism Australia Regional General Manager UK/Northern Europe said: “2010 was a tough year for the travel industry yet our visitor figures out of the UK market were stable compared to 2009. This shows the ongoing support for Australia from British holidaymakers, who are attracted by the range of diverse experiences.”
All British visitors to the Australia, unless they have an Australian or New Zealand passport, must have an Australian Travel Visa. The most popular of these is the ETA Visa, which can easily be applied for online and allows visits for tourism purposes for up to three months.
The Australian Visa Bureau is an independent consulting company specialising in helping people lodge their Australia Visa application with Australian Embassy.