08 August 2008
Australian tourism tells US: You "do the math"
A new program has been launched on the Tourism Australia’s website imploring Americans to "Do the Math". Travelscene and Qantas Vacations have teamed up with Tourism Australia to show Americans just how sunny Australia really is.
"Widget", the program, is designed to calculate the difference in price for American travellers to visit Europe and Australia, and shows how considerably cheaper it is for Americans to holiday in Australia than Europe.
According to the website, the American dollar is now going further in Australia than Europe, making it a far more desirable destination for travellers from the US. The program is designed so that users do not have to calculate anything themselves and are instantly shown a comparative price in American dollars on items relevant to a traveller.
For example, the calculator compares the price of a pint of beer in Australia and the UK (USD$3 and USD$7 respectively), two nights in a four star hotel ($270 versus Rome’s $459), and a tour of Sydney and London ($26 compared with $41).
As the United States is part of Australia’s Electronic Travel Authority (ETA) programme, US passport holders can enter Australia on a travel visa and stay for up to three months. Conditions of the visa do not allow visitors to Australia to work in the country during their stay, and are given up to 12 months after the date of approval to enter the country.
The Australian Visa Bureau is an independent consulting company specialising in helping people apply for an Australia visa.
Article by Jessica Bird, Australian Visa Bureau.