07 August 2008

Victoria's Great Ocean Road paving the way to Australia's tourism future

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Victoria's Great Ocean Road has been officially inducted into the new National Landscapes program, as managed by Tourism Australia and Parks Australia, reports the Travel Blackboard.

Federal Tourism Minister Martin Ferguson announced the Great Ocean Road will be one of the eight destinations to become part of the Tourism Australia initiative.

The National Landscapes program is a conservation program that aims to promote the best parts of Australia’s landscape to the rest of the world, while maintaining sustainable approaches to tourism. Australia’s natural and cultural environments will be used to increase visits from Tourism Australia’s target market, "experience seekers" - tourists with an intention to experience local cultures. 

"To be selected as one of only eight destinations within Australia is a compliment to the natural assets in the region and the wealth of product being offered by our operators along the entire stretch of the Great Ocean Road," said Rhonda Rust, Chair of Great Ocean Road Marketing.

The Great Ocean Road runs through some of the most spectacular coastal landscapes in Australia, and provides tourists with a stark contrast to the traditionally iconic landscapes found in the outback.

Mr Ferguson said the international campaign will market key natural Australian landscapes as major draw-cards for people wishing to visit Australia.  Australia’s Coastal Wilderness, The Australian Alps, Flinders Ranges, Australia’s Green Cauldron, Kakadu, The Red Centre and the Greater Blue Mountains make up the rest of the National Landscape program.

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Article by Jessica Bird, Australian Visa Bureau.

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