More than 15,000 entries have been made of holiday snapshots and stories to the new Tourism Australia campaign.
06 May 2010
Australians share 15,000 holiday experiences for Australian tourism campaign
More than 15,000 entries have already been made in the Australian tourism promotion to highlight unique and special destinations and experiences in the country.
Tourism Australia’s new global campaign There’s nothing like Australia has exceeding the target of more than 15,000 entries in the national promotion with Australian uploading their local holiday photographs and stories to the website.
Tourism Australia Managing Director Andrew McEvoy said Australians had responded enthusiastically to the promotion with images and stories received from around the country.
“The entries really capture the essence of Australia – both the people and places – and the diversity of the country from the well-known icons and big cities to the hidden gems that only locals know about.
“So far entries for holiday experiences in New South Wales are leading the tally, just slightly ahead of Queensland, Western Australia, Victoria, South Australia, Northern Territory, Tasmania, and the ACT,” he said.
Tourism Australia will use the images and stories entered in the promotion to create a new interactive map of Australia, made up of all the things Australians think are special about their country.
Tourists to Australia will then be able to search by experience type, location and by 1,000 keywords to find their perfect holiday. All international tourists, unless they have an Australian or New Zealand passport, must have an Australian Tourist Visa.
The most popular tourist visa for Australia is the ETA Visa, as it can be easily applied for online and once approved is electronically attached to your passport, removing the need for any further paperwork.
The interactive map will be housed on www.australia.com, which attracts more than a million unique visitors each month, and also at www.nothinglikeaustralia.com.