03 September 2009

Australia tourist encouraged to Tasmania

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A new AU$2 million tourism campaign by the Tasmanian Government will take a new marketing direction and target the state's internationally recognised destinations.

Travel to Australia

A new campaign to encourage travel to Australia will focus on specific regions in Tasmania, including Bruny Island.

Tourism Tasmania's chief executive Felicia Mariani says research shows international tourists who travel to Australia want to visit Tasmania but they are unsure about what to do when they arrive.

"We need to actually break that sort of thinking, we need to get them to say 'hmmm' I didn't realise Tasmania had that kind of offering," she said.

The marketing focus by Tourism Tasmania will move from advertising Tasmania as a whole to targeting specific features, like the Barnbougle Dunes golf course and the Bay of Fires on the east coast.

These places, and the Bruny Island Cruise Company in the state's south, have been chosen for new print and online advertising campaign in Australian magazines and newspapers.

The new campaign will run for three years.

To visit Tasmania, or any other part of Australia, British nationals will need to obtain an Australian travel visa. The most common Australian travel visa used for tourist purposes is the Australian ETA visa. This Australian visa can be applied for online, and is almost immediately approved.

 Click here to Apply Online for your ETA Tourist Visa  


The Australian Visa Bureau is an independent consulting company specialising in helping people with their Australia visa applications. 

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