01 August 2008

Lonely Planet survey results: Australia still topping the worldwide charts

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Results from the annual Lonely Planet Travellers' Pulse Survey 2008 show more great results for Australia, New Zealand, and America, the travel guide company said in a press release.

The survey, which began in 2004, involves 17,500 participants from 132 countries.  Since its conception, Australia has come first in the "most popular place to visit next" category.  This year, Australia has been bumped to second place to make way for America, while New Zealand jumped four places to the fifth spot. 

Australia’s running streak in top position in the "favourite destination" category continued this year for the fourth year in a row.  America climbed the ladder one spot to number three, while Italy remained at the second favourite destination for travellers worldwide. 

Lonely Planet Marketing Analyst Adam Stanford said the survey is a useful tool to analyse market trends, and in this case the US is becoming a more popular destination because of the current exchange rate of the dollar.

However, Mr Stanford also added, because "Australia is a classic destination for travellers which has so much to offer it’s likely to remain popular with travellers for a long time to come. Plus, Australia will be back in the world spotlight this year with Baz Lurhrmann’s upcoming film Australia, and a new promotional campaign from Tourism Australia."

Australia makes it easy for international travellers to visit the country by providing the most streamlined visa system in the world.  All international travellers to Australia must apply for an Australian Travel Visa, except for New Zealand passport holders.


The Australian Visa Bureau is an independent consulting company specialising in helping people apply for an Australia visa.

Article by Jessica Bird, Australian Visa Bureau.


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